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TheSoul Publishing Sings a New Tune

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Sponsored by exness

Leading digital content studio breaks into the music industry with exciting new offerings.

The most watched content creator on YouTube and Facebook is adding to its repertoire and setting its sights on a new avenue to entertain the world: MUSIC.

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TheSoul Publishing is launching its own music division, bridging the gap between real life and virtual artists and pushing the boundaries of the music industry. TheSoul aims to uncover new talent by promoting budding, independent artists. This follows TheSoul’s announcement late last year of their partnership with Believe, one of the largest music distribution platforms in the world. This partnership will allow TheSoul’s music content to be available across leading music platforms including Spotify, Deezer, Apple Music, Amazon Music, and more than 200 digital stores and music services worldwide.

Last December, TheSoul launched its first fully digital independent artist, Polar, in front of hundreds of thousands of fans in LockWood Publishing’s computer game, Avakin Life. Polar,  a mysterious masked singer, has been created by TheSoul’s own creative team and is the first of many music initiatives from the group. The music video for Polar’s first track, ‘Close to You’, has already had over four million views on YouTube withPolar’s TikTok channel currently boasting  over 1.2M followers, and is currently attracting more than 10,000 followers a day. Polar also broke the 280,000 subscriber barrier on YouTube in only four months.

Although Polar leads the way when it comes to TheSoul’s roster of rising stars, she’s not alone. After a successful trial on their La La Life Channel, TheSoul launched La La Life Music.  The channel’s music content has amassed almost 100M views which has led producers to collaborate with a team of songwriters, composers and singers to create La La Life Music. The channel’s music style will mainly focus on the Pop, R&B and Dance genres, although it will also experiment with a range of unique content styles.

DJ Sue is one of the most popular faces on the La La Life channel. Previously, Sue made her big break as a DJ and an electronic instrumental songwriter. DJ Sue delivers viral short DJ mixes on Tik-Tok targeted to EDM fans and she has also recently launched a show on Snapchat, speaking about stars and the popular topics in rap style.

All of this creative firepower and music style comes from TheSoul Publishing. This digital studio reaches over a billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap with its channels racking up more than 16 billion views a month in 2021. With its new music division, it may be an understatement to say: the sky’s the limit!

 

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