Polar to perform at exclusive watch party in Avakin Life as TheSoul Publishing continues to explore the metaverse
Award-winning global digital studio, TheSoul Publishing, announces the launch of its first-ever digital music artist, Polar. Polar is a new, independent artist created from the imaginations of the team at TheSoul Publishing and is the first of many music partnerships to be announced by the studio.
Having already amassed more than 25,000 followers, Polar will unveil herself to her growing audience via an exclusive virtual watch party in Lockwood Publishing’s mobile social world, Avakin Life, where an audience of over 1,000,000 daily users will have the chance to experience Polar’s music.
Polar’s new release “Close to you” will launch across Spotify, Apple Music, YouTube Music, Deezer, and Yandex.Music on 1st October 2021 with the music video premiering via an Avakin Life watch party on 5th October 2021 followed by an immediate release via YouTube.
Patrik Wilkens, Vice President of Operations at TheSoul Publishing said “This is another great step forward for TheSoul Publishing as we continue to grow and evolve our business model by experimenting with new ways to engage with our audience and continue to grow beyond our 1 billion followers. As a company, we are constantly looking to the future, at new trends, and other key areas of entertainment like gaming and music to help us deliver an even better experience and new touchpoints for our fans across all of our channels and platforms.”
Oliver Kern, Lockwood Publishing’s Chief Commercial Officer added “Avakin Life is about expressing yourself your way and enjoying spending time in our world. Having multiple ways to engage our users is hugely important so offering live music performances is something we have been doing for many years. Partnering with a company like TheSoul Publishing was an obvious and mutually beneficial choice and we are expecting some great experiences both now and in the future from this exciting new partnership.”
Polar’s dedicated production team at TheSoul Publishing is already in discussions with a number of well-known artists to collaborate on her next release with further exciting details to follow as the studio continues experimenting with several metaverse-based concepts.
