TheSoul Publishing, one of the world’s largest digital content producers received multiple nominations at the 13th annual Media Excellence Awards (MEAs).
The global MEAs, which honour innovation and leadership in mixed media, entertainment, mobile and technology from all industry domains, nominated the TheSoul Publishing’s campaign as a finalist in the ‘Excellence in Original Content’ and ‘Excellence in Entertainment Related Marketing’ categories. The nominated 5-Minute Crafts x Barbie campaign, includes DIY videos focused on a variety of family-friendly crafts and at-home activities celebrating camping, sports and fashion. They showcase creative integration around engaging DIY content and quickly gained a very positive response.
“We are very honoured to receive these nominations. Being recognized as one of world’s best in multiplatform and mobile innovation, technology breakthroughs, and entertainment platforms, means a lot to our team,” said Craig Radow, TheSoul Publishing’s Vice President of Global Communications. “We are committed to keeping the momentum going during 2021, producing highly-creative, inspiring, and entertaining content for our global audience.”
TheSoul Publishing also won multiple Cynopsis Digital Model D Awards including ‘Best Digital Consumer Brand’, a 2020 Streamy Award nomination (Best Brand Engagement), while currently ranking as the most viewed content creator across Facebook and YouTube by Tubular Labs. TheSoul Publishing was featured in the “Year on TikTok” list alongside top brands and campaigns that inspired creativity and brought joy to the TikTok community in 2020. More specifically, 5-Minute Crafts is highlighted among ‘Brands that Built a Community in 2020’, recognised for showcasing helpful ideas for craft projects that empower viewers to solve everyday problems with simple, creative solutions.
Headquartered in Limassol, TheSoul Publishing is one of the world’s most popular online media companies, entertaining millions of followers with its fun and original content.
