The betting sector could not be unaffected by the pandemic. For Parimatch, however, this fact was the reason for the company to see the development potential of esports, which was given special emphasis.
Parimatch is working to improve the technological capabilities of its platform, so that more and more users around the world can enjoy the entertainment solutions it offers, thus paving the way for the global expansion of the company, which is and its main purpose.
An important asset for Parimatch is its human resources, always taking care to ensure its health and safety.
In the following interview, the Chairman of the Supervisory Board of Parimatch, Sergey Portnov, notes that although the Cypriot market is small, it is mature with high player demands and large betting brands that operate in accordance with the regulations of the National Betting Authority.
Knowing the international action of Parimatch and the success it has in Cyprus, as well, what are the goals of the company?
We shall continue to build brand awareness through major new partnerships and collaborations and improve the platform’s technological capabilities so that more and more users around the world will be able to enjoy our entertainment solutions. The global expansion of Parimatch is already well underway.
Do you think that the current situation that prevails, due to Covid – 19, has also managed to affect sports betting?
The current situation has affected not only the rates but also the entire industry as a whole. We have seen just how important it is to be agile in business. The cancellation of sporting events has had a negative impact on betting, but even before this started happening, Parimatch saw the potential for developing esports. And the pandemic convinced us that this was the way to go.
How did Parimatch manage to deal with and continue to deal with this situation?
The first thing we did was take care of our people. Our employees are our most valuable asset. We did everything to ensure their health and safety and their smooth transition to remote working. We started our tech transformation shortly before the pandemic hit, and that showed us we were on the right track. It was a deep inward-looking exercise that allowed us to focus on being more successful in the future.
What is the management/attitude of the company towards its workforce, in these unprecedented conditions?
Parimatch has established itself as a responsible business. We understand our responsibility to safeguard the health and safety of our employees. We rebuilt the entire work system and organized home office facilities for our staff. All events, meetings, and communication now take place exclusively online. These measures have proved so successful that we’ve seen an increase in efficiency even during this terrible pandemic.
We know that, as in the past, so recently, Parimatch has been awarded, among other things, for Human Resource Management. How important is this to you?
Parimatch has grown at an extraordinary pace over recent years, but none of this would have been possible without an engaged, motivated, and happy workforce. Without them, we wouldn’t have won this prestigious award, so thank you, Team Parimatch! And, of course, we are delighted that the industry has recognized our efforts.
Health and well-being in the work environment are some of the most important factors for a successful course of a company. How do you manage to do that?
Parimatch launched Benefit Cafeteria – a personal benefit maker. Employees can choose the benefits that suit them best. We care about physical and psychological health and invest in education as well. It’s a win-win situation. Employees make our company stronger and better, and we provide their creature comforts.
The below are the main corporate benefits:
- Salary increase and bonus scheme
- Medical insurance from the first day
- Well-designed offices with sea view and playing room, including gym equipment, table football, arcade machine & ice creams fridge.
- Complimentary daily lunch
- Continuous personal and professional training and development, which includes assisting them in life-oriented and general wellbeing goals
- Complimentary English lessons during working hours
- Monthly social events
What is the significance of technology for Parimatch, and what are its future steps in this area?
Technology is crucial, not only for Parimatch but also for the whole world. If you want your business to grow, develop the technology. With our global expansion into a new market and the ever-increasing number of users, we are constantly improving our solutions and strengthening the platform.
Finally, we would like you to tell us what are your goals for the Cypriot market, and what pushed the company to expand its investments in Cyprus?
Parimatch is aiming for global expansion. But that’s not to negate the fact that Cyprus has become our home. As before, we will strengthen the brand and continue to pay special attention to the well-being of our employees.
Would you like to add something that you think is worth mentioning about the action of Parimatch in Cyprus?
Parimatch in Cyprus has recently launched a completely revamped sportsbook platform with state-of-the-art apps, both for iOS and Android. We listened to what our Cypriot players were requesting and have given them a very user-friendly platform!
Even though the market is small in Cyprus, it is mature with high player demands and big betting brands operating under the National Betting Authority regulations. We have already been established as one of the top operators and we are continuously aiming even higher. Parimatch is operating under Responsible Gaming guidelines, adhering to the regulator’s requirements but also giving back to the Cyprus society through its various CSR actions, either through the Parimatch Foundation or directly under its Parimatch Cyprus brand.
We have been the main sponsor of APOEL the past 4 years, an official sponsor of Nea Salamina since last year and this year we have added Enosis Neon Paralimniou to our sponsored clubs, in addition to the various sponsorships we have in stadiums with most of the teams of the island.
At Parimatch Cyprus we are combining the inherited winning and daring aspects of our global Parimatch brand with the local needs and realities in Cyprus to offer to the Cypriot player an entertaining gaming experience, while maintaining reliability, trust and first-class customer service, through our local Customer Support department.