The first bank in Cyprus to issue eco-friendly cards, while also contributing to the Priceless Planet Coalition initiative
Hellenic Bank, the first bank in Cyprus to issue eco-friendly cards, is actively contributing to the effort to restore the forests and is launching a new campaign, as part of its partnership with the Priceless Planet Coalition. Specifically, from the 1st to the 20th of June, Hellenic Bank will be contributing part of the money spent by its customers when they shop using their Mastercard to the global effort to restore the forests.
For every transaction carried out using a Hellenic Bank Mastercard during the campaign, Hellenic Bank will collect an amount, which it will then donate to the Priceless Planet Coalition initiative.
Acknowledging the need to adopt and follow sustainable practices across all its operations, a few months ago, Hellenic Bank was the first bank in Cyprus to join the Priceless Planet Coalition, an environmental initiative launched by Mastercard, which involves banking institutions from around the world. As part of this partnership, Hellenic Bank will be the first bank in Cyprus to issue eco-friendly cards, using materials from the Mastercard Sustainable Materials Directory. Around 82% less PVC will be used to make the new Hellenic Bank cards.
The Priceless Planet Coalition is a network that was created for the purpose of coordinating the environmental actions of consumers, financial institutions, merchants and cities, so as to enhance the effects and the positive impact of their actions, especially in terms of the restoration of the forests. As a first step, the initiative has pledged to plant 100 million trees within the next five years. The network will also encourage consumers to adopt environmentally sustainable habits, recording the environmental impact of the purchases they make when using their credit cards.
“All the more governments, but also private organisations, are realising that redesigning their operations with sustainability and environmental protection in mind is an imperative need these days. At Hellenic Bank, we understand that businesses play a significant part in the prosperity of the planet. To this end, we are actively participating in global and local actions which contribute to the fight against climate change, while we are continuously reviewing and adopting ways to make our operations more environmentally friendly,” stated George Sklavos, Head of Corporate Communications and Branding at Hellenic Bank.
Find out more about the Priceless Planet Coalition: www.hellenicbank.com/PPC